WHAT DO YOU DO AT FAST FORWARD UNLIMITED?
After over a decade of hard work my responsibility here have changed dramatically. I started out of college as a novice graphic designer but have grown into so much more. I now manage and art direct a team of extremely talented designers while continuing to enhance my design talents by learning from them.
Web design has become a true passion of mine. Not only creating the look of a website, but strategizing what will make them perform the best for the user and the all important search engine. When I'm not designing you'll see me researching SEO tips and finding new ways to capitalize using social media.
Oh yeah, I also handle all the bookkeeping and admin at the studio. We all love what we do here and love coming into the studio to create everyday but it is also our trade. So even though it's not my favorite thing to do here, it needs to get done so we all can eat.
WHAT ASPECT OF DESIGN DO YOU FEEL IS MOST IMPORTANT?
I am officially trained in design but I am a big proponent of "if it looks great go with it." I may break a few "rules" here and there but I make sure the outcome will blow you away.
However, if I had to pick one aspect i would have to say design balance. I think symmetry is one of the main things that is pleasing to the eye and helps the audience focus.
That's funny… with 2 small children and a business to run, free time is very hard to come by. When the kids finally go to sleep I love spending time relaxing and watching TV with my wife. Sometimes that time ends up with the 2 of us sitting next to each other on our phones or iPad not saying a word. If the opportunity presents itself you can also find me at the golf course. My latest hobby is wine making which seems to be very addicting. However, finding time for that is hard. Most of my time is spent researching and trying to find new ways to grow Fast Forward Unlimited, by making the business better and more accessible for our clients.
About Kevin before Fast Forward :
- I grew up as a farm boy in Sussex County NJ. When I wasn't hurling bails of hay into a truck on a hot summer day, I'd be out on the baseball field where I excelled through my college career at Fairliegh Dickinson University.
- At this point in time my life before FFU seems like long ago. What I remember most is spending time with my family, getting teased by my older sister and squatting behind home plate.
Education/Design Background :
- BA in Computer Graphic Design from Fairleigh Dickinson Universy Madison Campus
Quirky design characteristics :
- Details drive me nuts. I'll open and save a document 5 times before sending it to a client.