Having a website isn’t enough if no one knows it exists. The internet is very noisy and getting in front of your customers isn’t such an easy thing.
It’s important that you work with a web marketing agency who knows how to find and leverage the various platforms such as social media, email marketing, sales funnels, content marketing and PPC.
Turning cold traffic into buyers is the holy grail of marketing/business and funnels is how you do it. There is a cycle (funnel) that your prospects must go through before they will buy.
Funnels can be used to grow sales and revenue, and for lead generation.
There is no opportunity to get in front of new audiences and grow your email list than there is with social media platforms like Facebook, Pinterest, Instagram, and Twitter.
Because there is so much information shared with these platforms, you can target your ideal audience like a lazar beam. This keeps costs down and exposure up.
Shouting at your customers to buy your products doesn’t work, but giving them value first, then asking for the sale, does. And content marketing is how you do it. Through video, blog posts, podcasting, etc, you can connect and give value to your customers so that later they are more likely to buy.
Pay Per Click (PPC) is still an effective way to grow sales and get exposure. With trillions of searches per year, you are sure to find your customers on one of these platforms.
Email is still the highest converting marketing platform online today. It’s also the only platform that can get your message in front of your customers on your terms.